Press Release
Blueshift Announces International Sales and Marketing Agreement with Active Motif in Europe and Asia
Sunnyvale, CA - February 18th, 2006 Blueshift Biotechnologies, Inc. announced today an agreement with Active Motif of Carlsbad, California. Under the agreement, Active Motif will be responsible for sales and marketing efforts in Europe and Asia through their offices in Rixensart, Belgium and Tokyo, Japan respectively."We are very pleased to have a quality partner like Active Motif to represent Blueshift in Europe and Asia." Said Evan Cromwell, President of Blueshift Biotechnologies. "This represents Blueshift's expansion into a worldwide presence for those important markets outside of North America." he continued.
The IsoCyte™ is a benchtop fluorescence laser scanning imager with the unique ability to generate two-dimensional anisotropy data. Anisotropy is the degree of polarization of emitted light from a molecule after excitation with polarized light. Recently, the IsoCyte™ was shown to allow the imaging of CFP-YFP FRET in live cells at high throughput screening rates through monitoring of the acceptor anisotropy. The technology behind this instrument was derived from the semiconductor inspection field.
The two companies previously announced a collaboration to develop new assays to take advantage of Blueshift's Dynamic Fluorimetry platform. Dynamic Fluorimetry utilizes anisotropy and fluorescent lifetime to improve sensitivity and selectivity in cellular and multiplexed biochemical assays.
Blueshift launched the IsoCyte™ HTS product extension at the recent LabAutomation 2006 tradeshow in Palm Springs California.
About Blueshift Biotechnologies
Blueshift Biotechnologies, Inc. is a privately funded technology company headquartered in the San Francisco Bay Area. Blueshift has adapted semiconductor inspection technology to new screening platforms for life sciences research. The platforms are based on Dynamic Fluorimetry™, which denotes measurements beyond intensity and color: specifically anisotropy and lifetime. Measurements made from these methods provide information on the local environment and binding state of molecules. Blueshift Biotechnologies is developing strategic alliances for products important to genomic, proteomics, cytomics, and diagnostic applications. Additional information about Blueshift Biotechnologies can be obtained at www.blueshiftbiotech.com.
About Active Motif
Active Motif develops cell & molecular biology-based research tools that assist with determining the functions, interactions and regulation of proteins. Its products, which include TransAM™ transcription factor ELISAs, Chariot™ protein delivery reagent, and FACE™ assays for detecting activated phospho-proteins within mammalian cells, help scientists understand the complexity of the genome. Additional information about Active Motif can be obtained at www.activemotif.com.
Blueshift Biotechnologies, Inc. Contact:
Blueshift Biotechnologies, Inc.
Chris Shumate, 530-613-1062
Active Motif, Inc. Contact:
Europe
104 Avenue Franklin Roosevelt - Box 25
B-1330 Rixensart, Belgium
Germany Free Phone: 0800/181 99 10
France Free Phone: 0800/90 99 79
UK Free Phone: 0800/169 31 47
Others Countries, Direct: +32 (0)2 653 0001
Fax: +32 (0)2 653 0050
E-mail:
eurotech@activemotif.com
Japan
Azuma Bldg, 7th Floor
2-21 Ageba-Cho, Shinjuku-Ku
Tokyo, 162-0824, Japan
Direct: +81 (0)3 5225 3638
Fax: +81 (0)3 5261 8733
E-mail:
japantech@activemotif.com